This Saturday, we welcome Masseria Moroseta to 10AM apotheke to celebrate its 10th anniversary.

Join us for food from Moroseta Kitchen by chef Giorgia Eugenia Goggi, favourites from our in house bakery, and an afternoon of music, Italian and Greek natural wines and herbal cocktails.

Food will be served on a first come, first served basis, until sold out.

From Italy to Athens.
A day to eat, drink and dance together.

Saturday, 24.10.2026, 10am – 6pm
DJ set, 3pm to 6pm

This summer, we are delighted to be present at Beach House Antiparos through a dedicated 10AM apotheke pop up store, featuring a curated selection of our collections. Alongside, guests and visitors can enjoy our signature facial and body treatments, offering a contemporary approach to ancient Greek rituals of care.

Our Incense & Myrrh amenities can also be found throughout the accommodation, while our signature scents create an additional sensory layer woven into the guest experience.

We warmly invite you to pass by and discover our universe through our product collection, signature treatments, and the unique hospitality experience of Beach House Antiparos.

This summer, we are delighted to be present at Nomad Mykonos through a dedicated pop-up store.

Located within the hotel, the space features a curated selection of our products, bringing the 10AM apotheke experience to the island. Alongside the collection, our signature scent curation and in-room aromatherapy experience can be found throughout the hotel, creating a sensory connection between the spaces and the products we create.

We warmly invite both hotel guests and visitors to discover the collection during their stay in Mykonos.

Join us by the sea at Beach House Antiparos on 29 July 2026, beneath the light of the Full Moon.

Gather around herbal infusions of sage and mountain tea, freshly baked bread, songs of memory, longing and transformation, passed down through generations of Greek tradition, performed live by Venus Volcanism.

A moment to pause, reflect and welcome renewal, transformation and new beginnings.

Welcome 20:00

Ritual 21:00

Pre-order your tsoureki, a traditional aromatic Easter sweet bread, and pick it up from 10AM apotheke on the selected dates.

Handcrafted by the bakers of Red Jane Bakery in Chania, using traditional Cretan recipes and slow fermentation for a rich aroma and soft, airy texture.

Available in four variations:
Classic Traditional
Bergamot
Chocolate
Orange & Pink Pepper

Pick up from the store only. Limited quantities.

Join us for a two-day bakery pop-up by Bill&Coo Mykonos at 10AM apotheke.

Aggelos Bacopoulos, chef of Bill&Coo Mykonos, brings a special menu of sweet and savoury bakes, created with seasonal ingredients from the Bill & Coo garden and the 10AM apotheke Organic Culinary Collection. Homemade and freshly baked on the spot.

During the summer, 10AM apotheke transformed into a seasonal pop-up — a space where scents, objects, food, and a botanical bar came together.

Inspired by the 10AM apotheke collection, everything was prepared in-house using natural, organic ingredients from our garden.

Alongside the kitchen and bar, we opened our own store where visitors could replenish everyday essentials — for the skin, the table, and the home.

Food was homemade, always fresh and seasonal, with a minimal-waste approach. Herbs were picked daily from the garden just behind the space and used in simple dishes, coffee, tea, and freshly squeezed juices.

You could stop by for a slow breakfast in the morning, browse the shop during the day, or return in the evening for a cocktail — experiencing 10AM apotheke through taste, scent, and everyday ritual.

The @10amapotheke × @redjaneproject collaboration for the 2026 Vasilopita is here.

A non-butter cake, crafted with olive oil and oranges, two of Crete’s most cherished fruits. Fragrant, light, and grounded in simplicity.

Inside, a custom metal charm, designed exclusively for this cake by @theogalliakis: a 20-sided token with a 6 at its center.
Not a symbol of shine, but of presence.

Something to keep close, carry through the year, and let collect its own history.

A reminder of what lasts.

Thank you to everyone who stepped into our world during 3 days of design. It was a joy to share the full 10AM apotheke collection at Casa Lido (@lido_cph) and connect over rituals, scents, and the philosophy of intentional daily care.

A special thank you to @chiara.barla for the beautiful Mediterranean – inspired tea and bites that brought Friday’s gathering to life.

We’re deeply grateful to all who passed by, lingered, and embraced what we’re building. Until next time!

For a weekend, May 31 and June 1, ARLO Communal takes over 10AM apotheke for a two-night culinary residency. Founded in Sydney and now based in NYC, the creative duo behind ARLO is known for crafting immersive, communal experiences with past collaborators including Vogue, Dior, Aperol, and Ganni.

For this special pop-up, they’ll present ARLO Canteen — a rotating menu of sweet and savoury dishes inspired by Sydney and summers by the sea, featuring seasonal ingredients and refined simplicity. All dishes are served using 10AM apotheke’s culinary collection of organic olive oil, honey, salt, and herbs.

11am–7pm or until sold out.

This Saturday, Warsaw’s MOD DONUTS (@moddonuts) lands at 10AM apotheke for a one-day takeover. Founders Kamila Mroczkowska (@kaamkaaa) and Patrycja Jaskólska (@toniemy) bring pastries rooted in Polish and French culinary heritage — shaped by time and friendship — into conversation with the 10AM culinary collection.

Four variations of doughnuts will be served, each infused with our organic thyme honey, extra virgin olive oil, wild herbs, and fleur de sel.

Available until sold out.

On May 10th, @lygaria_kea — the restaurant at @kea_retreat — takes over 10AM apotheke for a one-day culinary residency. Michelin-trained chef Uriel Eshet and Jakub Ziemann present a seasonal menu entirely centered around fig leaves freshly gathered from Kea island, paired with 10AM apotheke’s organic olive oil, honey, salt, and herbs. Expect sweet and savory dishes celebrating nature at its peak.